Emilia Gutierrez, talks about staying positive in tough times

When working on social change issues, how do we stay positive?  That is the question I asked Emilia Gutierrez, Director of Online Engagement at Amnesty International USA.

Emilia started her journey in social change work on the campaign trail for Obama and has experience working in various social change organizations that leverage new ways of communicating with supporters and influences, including Change.org.

One of her tests for a good story is, does her mother understand the message?  Whether she is asking her mother or supporters, having empathy for the audience is a key to the success of her storytelling approach.

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Image:  Jordi Bernabeu Farrús from Flickr

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